To run a successful affiliate business, you need to be willing to negotiate with affiliate managers. How can you make sure that you are getting the best deals available if you just agree to the first thing that they offer? Of course, to really make negotiations work in your favour, you need to have some data or leverage to back your side up. So, how do you negotiate better deals? Read on for some of our tips.
Engage before approaching
If you don’t have an engaged audience, how can you expect affiliate managers to give you a better deal than another affiliate who is very successful? Before you approach an affiliate manager to secure a deal, you need to make sure that you have some good data to present. If your current open rate or website traffic is low – its time to make some changes.
Start sending out some mailers to your list of contacts and record any open rate figures that look good. The more exposure you get beforehand, the easier it will be to negotiate with the affiliate manager.
Understand your data
While you may have a lot of traffic coming to your website or a large following on social media, it won’t mean anything if you can’t prove this to an affiliate manager. You must really understand your data if you want to be able to present it carefully when in the negotiation stages. We’re not just talking about website analytics either – there are tons of excellent tools that you can use.
The more data you have to present, the easier it will be to secure that deal. Don’t show up to the meeting empty-handed or things won’t go as you had hoped.
Educate yourself on the industry
How much do you really know about the industry that you are hoping to operate in? As you can probably imagine, those who are well-versed in iGaming are more likely to succeed in promoting a brand as an affiliate. So, why would an affiliate manager offer a better deal to someone who doesn’t appear to know much about the industry?
Do your research, learn about regulations, trends and all of the verticals that are looking promising in the future. With this information at your fingertips, you can appear as an expert who might just prove themselves to be a valuable asset to the program.
Finally, you need to really go into this meeting with confidence. If you have spent the time preparing for the meeting and you have all of the relevant data ready, you don’t need to worry about how the conversation will go. As long as you lead the conversation, ask relevant questions and present yourself as an asset, you’ll get the deal that you want.
Just remember to be realistic in what you are asking for!
Don’t forget we offer training….
If negotiation isn’t one of your strong suits, it might be worth taking on some additional training within affiliate marketing. Don’t miss our FREE webinar taking place on 25th March that will provide you with some great tips.