How can affiliates use YouTube to drive sales?

When it comes to driving sales on YouTube, the first thing that you need to remember as an affiliate marketer is that audience is key. If you want to increase your sales and gain customers, then you need to attract an audience.

There are more than 1.3 billion people who use YouTube and almost 5 billion videos are watched on the site every day. This means that as an affiliate marketer, gaining an audience should be easy for you. In order to attract an audience and drive your sales here is what you should do.

Create a custom thumbnail

One of the first things that can help you to increase your views and sales is by making a custom thumbnail. A thumbnail is the first thing that people will see on your account, therefore you need to make it eye catching in order to draw people in. Customized thumbnails are known to increase video engagement greatly, therefore increasing audience and sales. To create a custom thumbnail, simply start by uploading your video and choosing the ‘Custom thumbnail’ option during the upload stage. Just remember to use high-resolution images and simple wording.

Keep a consistent video style

Another great way to increase your sales through YouTube is by keeping your video style consistent. This means that you should be consistent with your upload time, video length, and your niche. By doing this it will help you to build your audience and increase your sales, as it lets an audience know what they can expect from you. So, pick a time and day to upload each week in order to build traction.

Use CTAs in your videos

One of the best ways to increase your sales on YouTube is by using calls to action in all of your videos. A call to action (CTA) is a prompt in your video that tells or encourages your audience to take action, for example to subscribe to your YouTube channel, like the video, or to head to your website. You can use CTAs in your videos to drive people back to website and convert them into new customers. Often people need reminding to do something, so by mentioning a CTA in each of your videos it will help to drive your sales and the traffic to your website. An effective way of incorporating CTAs into your video is by putting them on your end screen. An end screen is placed at the end of your video and allows you to promote up to four elements. This will allow you to promote your other videos, your website, or other social media channels.

By adopting these few tips, you will successfully attract an audience, create new customers and drive your sales. This proves that YouTube is a powerful marketing tools that should be used by all affiliate marketers.



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