As we are nearing the end of Season 4 of the Affiliate Marketing Podcast, Lee-Ann is joined by another great guest this week. In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Alex Phillips, the founder of Breezy.io, to discuss all things affiliate management and partner discovery.
Alex Philips started his career in the affiliate industry by running an online user generator content platform, before moving becoming an affiliate manager for a tech company years later. Using his extensive knowledge and expertise from over 25 years within the industry, Alex then went on to set up a computer software organisation, known as Breezy.io. Not only does Breezy.io offer a tailored discovery solution to brands, but it also helps brands to source partners of all shapes and sizes from a number of different networks, from traditional affiliates to influencers to complimentary businesses. To learn more about Breezy.io visit their website at https://breezy.io/.
Listen to hear more about:
- The importance of finding the right affiliate partners, no matter what industry you operate in.
- How partner discovery has evolved and the future that it has within the affiliate marketing industry.
- How tools such as Breezy.io can be extremly beneficial for brands, no matter what their size.
[04:00] Alex discusses how he tackles the problems that come with tracking and discovery within the industry.
[15:05] Alex tells Lee-Ann how Breezy.io can help to find the third-party entity and not just affiliates.
[26:00] Lee-Ann and Alex talk about conversion and click through rates and how they can be used to determine how many customers a brand will be likely to get.
[35:00] Alex explains the importance of negotiation when building relationships, setting out clear KPI’s and building frameworks.
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We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!