Affiliate Marketing Podcast – Getting To Know You with Lee-Ann Johnstone

Over the past couple of weeks, we have been looking back at some of the highlights if Season 4 of the Affiliate Marketing podcast, in terms of strategy, advice and the top industry and affiliate marketing stats. But this week we are back with an extra special treat.

In this week’s extra episode of AffiliateINSIDER’s Affiliate Marketing Podcast, we’re placing the one and only Lee-Ann Johnstone in the host seat. Throughout the episode Lee-Ann, the host of the Affiliate Marketing Podcast, delves a bit deeper into why she is so passionate about Affiliate Marketing and Partnerships and also into what really makes her tick. We’ll ask the questions she has never answered and will also dig deeper into the two-decade career that has helped her to get to where she is today as the Founder of AffiliateINSIDER – a leading digital marketing agency, media and training company designed to help brands launch, scale, and grow successful affiliate programs.

Listen to hear more about:

· How Lee-Ann kickstarted her career and why she got involved in the affiliate marketing industry and digital marketing

· How Lee-Ann continues to learn and grow, despite working in the industry for almost two decades

· The biggest challenges that affiliate program managers are facing within the industry right now and learn how can they overcome them


[03:10] Lee-Ann talks about what attracted her to start a career in the affiliate marketing industry and how she grew her career

[09:15] Lee-Ann discusses the biggest myths within affiliate marketing and how the industry has come a long way in terms of what can be tracked

[15:50] Lee-Ann highlights the importance of knowing the fundamental basics of marketing before you become an affiliate program manager

[22:10] Lee-Ann talks about how affiliate program managers nowadays should be spending their budgets in such a diverse market

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Stay tuned as we’ll be back soon with SEASON 5 of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on partner discovery, affiliate management and so much more!

 

 

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