Global Gaming subsidiary SafeEnt has entered into an agreement with Trustly, enhancing the partnership between the igaming firm and the payments provider.

The freshly-signed agreement extends Global Gaming’s reliance on Trustly as its payment services provider for Ninja Casino in Sweden and into new markets in addition to Finland and Estonia.

The pair have been in cooperation since 2016, having enjoyed a successful partnership through the Pay N Play product. Global Gaming described the product as contributing ‘to an unparalleled user experience’, which is expected to ‘continue to drive growth in Sweden and in new markets’. In addition, the deepened relationship will ‘lower transaction costs and improve gross margins’ for Global Gaming from 2019 and onwards.

Joacim Möller, Global Gaming CEO, said: “The partnership with Trustly means we will continue to develop the Pay N Play concept in Sweden as well as in new markets. I am convinced that we are well positioned to continue to build on the success we have had in recent years.”

Trustly CEO Oscar Berglund added: “Global Gaming has been in the forefront of leveraging Pay N Play to deliver a best-in-class user experience. We look forward to continuing to develop our partnership and see great potential for the launch of Pay N Play in new markets.”