Throughout the third season of the Affiliate Marketing Podcast, Lee-Ann Johnstone has been sitting down with some of the most well-known industry experts to hear their thoughts on hot topics in the industry. In this week’s episode, Lee-Ann was joined by industry legend Evan Weber, who shared his extensive knowledge of the industry, including how to grow a successful affiliate marketing program and his insights on where affiliate marketing is heading.
Evan Weber is a highly experienced and effective digital marketer with more than 20 years of experience. Having previously been part of a very successful start-up, Evan moved on in 2007 to launch his own agency Experience Advertising. Evan is considered an expert and has been a featured speaker at large digital advertising conferences over the years. His agency has worked successfully with more than 300 brands/companies over the past 14 years.
Listen to hear more about:
- The importance of communicating with your affiliates
- Tips to build a successful affiliate program
- Keys to be a good affiliate manager
[01:50] Listen to hear more about how Evan got into affiliate program management and marketing almost 20 years ago.
[04:49] Evan explains the importance of establishing and maintaining close relationships with your affiliates based on communication, support and frequent messaging.
[13:21] Lee-Ann asks him for tips to help program managers to engage with their affiliates more effectively. Answer? Be overly outgoing – Listen to know more!
[21:10] Listen here to know about Evan’s worst strategies and tactics he has seen happened on programs.
[24: 25] Find out more about why your top affiliates are as valuable as the smaller ones and how to strategize better.
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We will be adding new episodes as we continue our 3RD SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!