Affiliate Spotlight shines a light on various affiliates and sites from around the worldThis time we spoke with Cristian Campan who is the Product Owner at Kasinopeleja.fi

Working across the casino industry, Campan spoke to AffiliateINSIDER about how they are offering the “full casino experience”, and the best way to thrive in the digital landscape.  

AffiliateINSIDER: Could you begin by explaining who Kasino Peleja is, and what the business gets up to day-to-day?

Cristian Campan: Kasino Peleja is an online casino comparison site launched in June 2018 under the brand umbrella of Highlight Media Group (HLM). 

As a company HLM is one of the most respectable lead generation companies within the iGaming Affiliation. 

HLM has been one of the pioneers in poker & casino affiliation with a large network of top affiliate brands, operating in over 30 markets. The company dates back since 2003. 

AffiliateINSIDER: There are a number of casino-focused affiliate sites out there. What is it that makes Kasino Peleja stand out from the rest?

CC:“Kasinopeleja” directly translated from Finnish to English is “casino games”. 

Here at kasinopeleja.fi our mission is to “offer a full casino experience”, we do this by offering our users a full casino lobby with over 1600+ free casino games from the most popular gaming providers plus detailed game guides.

We believe that the only way to thrive in a complex digital world is to empower our users with the right tools and comprehensive guides on different kinds of games, bonuses and casino reviews before they ever make a deposit in one of the recommended casinos on our website.  

Our website is built with one feature in mind, and that is UX. We hate wasting time and especially our visitor’s time, thus we make sure that our product is always up to date and applies the best practices in order to make our users life as easy as possible. 

AffiliateINSIDER:  What criteria do you use to evaluate casinos so that you can find the best possible sites to recommend to your players?

CC: We have a variety of internal guidelines which we strictly work alongside. We make sure to abide by these when we come to the time to publish a new casino.

For example, we ensure we check up on the reputation of a gaming company. A simple google search where we type the gaming company’s name alongside ‘reputation/review’ will give enough information to allow you to make an objective decision.

We make sure we see the recommended licenses and registrations, with the recommended licenses mainly coming from Malta, Gibraltar, Alderney and the Isle of Man.

Other things that we look for every time, are site security, promotions and bonuses, terms and conditions, the actual games offering, banking and payouts and reliability, pay-out ratio, special games, such as scratch cards, dream catcher or virtual horse betting – and also, of course customer service. Nobody wants to register on a website that doesn’t have customer service in their own language.

Everything I have mentioned there is part of our quality rates guidelines, and we truly believe that transparency is key when it comes to choosing a trustworthy igaming company. The team at Kasino Peleja make sure that we follow these guidelines to the fullest.

AffiliateINSIDER: As we move further into 2019, what’s on the horizon for Kasino Peleja?

CC: As of 13th of June 2019 we have launched our product update in which we have prioritised a lot on user experience and how users are digesting our content. We truly want to empower our users to make the best decision when it comes to online gaming. 

This year, I am really hopping that we can really make a difference in the Finnish market, and we will continue to build the Kasinopeleja brand while working towards achieving our overall vision: to be the #1 online casino guide. 

To sum it up, we’ve got ambitious plans for the next 6-18 months and looking forward to implementing them. As a team, we’re passionate about what we do, and my hope as the Project Manager is that this shows through in what we create, and ultimately achieves our mission of guiding people to a better online casino experience.