Games developer Push Gaming has partnered with First Look Games, a multifaceted iGaming content network. As a result of this deal, affiliates will get a first look at Push Gaming’s latest slot launches.
Push Gaming: Growing its reach
The aim of this deal is so that Push Gaming can boost its gaming portfolio’s exposure among affiliates and players alike. James Marshall, CEO of Push Gaming, said:
“Affiliates are one of the most powerful and effective marketing platforms for online slot developers. As such, being able to gain direct access to publishers is a huge opportunity that we wanted to seize.
“First Look Games is a unique proposition and will play a key role in how we market our games to publishers and players. This will continue to be important in the coming months, as we look to take our brand and games exposure to new heights.”
What is First Look Games?
Founded in 2018, First Look Games provides information and content about the latest games releases to its members. Those who are a part of their network receive these resources before everybody else.
Through this partnership, Push Gaming will upload its assets two weeks before a new game launch. Afterwards, a selection of affiliates will be given a first glance so they can create relevant content in advance. Then, once the games go live, these affiliates can publish what they’ve produced.
The games developer will also be able to use First Look Games’ notification feature. This will alert affiliates about network promotions, bonus campaigns and launched or signed operator partnerships.
Making publishers happy
Push Gaming’s titles are present on numerous major iGaming operators’ websites. Tom Galanis, First Look Gaming Founder, thinks that this will make them a popular addition. He said:
“We’re really excited to be adding Push Gaming’s content to First Look Games. They’ve been high on publishers’ ‘demand’ lists, and with good reason. Their strong catalogue of HTML5 games feature prominently with leading operators such as LeoVegas, Kindred and ComeOn.
“As well as appealing to players in traditional European markets, they’re also of interest to those in progressive markets in Asia. We’re incredibly excited about working with them and growing their exposure through the affiliate channel.”