LuckyBet, the online sportsbook and casino brand has launched a new affiliate programme with Paysafe Group-owned Income Access.
The programme will be powered by Income Access with its affiliate software platform while also leveraging the Income Access Network independent affiliate network in order to strategically optimise programme growth.
The integration with the Income Access Network will see LuckyBet have access to a range of affiliate resources which have been put in place in order to encourage the growth of its programme.
The platform’s messaging feature will also facilitate communications between LuckyBet and its affiliates, while creative assets will be easily accessible through the Income Access Ad Serving tool.
Affiliates that come to join the LuckyBet programme have the ability to enjoy a promotional revenue share commission structure of up to 45 per cent as well as access to hybrid plans for a limited time period.
LuckyBet chief marketing officer, Candice Rudolph, said: “At LuckyBet, we aim to deliver the best experience to our players and make it easy to navigate the world of online gaming.
“By partnering with Income Access to leverage its industry-leading software and extensive affiliate network, our affiliates are extremely well positioned for success, furthering our exposure and brand awareness.”
Tara Wilson, senior vice president and general manager at Income Access, added: “We’re happy to support the launch of the LuckyBet affiliate programme through both our software platform and affiliate network.
“These tools will help achieve their acquisition and brand exposure goals, while further expanding our presence in the sportsbook and casino verticals.”