With one week to go until our Digital Marketing Forum (DMF), our agenda is built around ensuring your digital marketing questions are answered by our panels of experts.
At the event, attendees will experience our top-quality panels and speaker presentations, along with some of the biggest personalities in the affiliate and digital marketing. Our experts will be talking through a lot of key points, latest trends and divulging some hot digital marketing insights along with new industry developments.
The Digital Marketing Forum takes place alongside Betting on Sports and CasinoBeats Summit, and this year it will be addressing topics such as slot streamers and video content.
‘Slots streamers and Video Content’ is fast becoming a big trend in the casino industry, and so to address the topic, we’ve gathered a panel of experts to share their knowledge on how streaming and video content can be used to engage new audiences across multiple channels.
This session will discuss how the experts are continuing to build audiences in this space, while also introducing a new way of thinking about the best ways to deliver your digital marketing content.
With the panel for this topic being moderated by Sarafina Wolde Gabriel, Vice President of Strategy at Income Access, her focus is to grow businesses. Through delivering an award-winning technology with a team of expert digital marketers, Income Access is also home to the longest-standing independent iGaming affiliate network.
Joining Sarafina on the panel, as speakers, we have Josh Green from Fruity Slots. As co-founder of BetUp Media, a boutique iGaming marketing business which focuses on delivering high quality traffic and lead generation to iGaming operators specifically across casino verticals.
Having gained over 10 years experience working in e-gaming, Green has also worked for operators such as William Hill and Matchbook in numerous marketing, acquisition and business development roles as well as running his own affiliate marketing agency.
While boasting his experience, Green also works in the streaming industry, streaming slots games on the Fruity Slots YouTube platform, which has amassed nearly seven million video views to date.
Green aims to focus the discussion around building a brand using social media platforms such as YouTube. During the panel, he has explained that he will delve into the best ways to gauge an understanding of target audiences as well as addressing engagement tactics.
There will also be a focus upon how affiliates can work with operators through video streaming, in addition to understanding value and traffic, and how best to utilise your video content across different platforms.
Joining the founder of BetUp Media is Tobias Svensson, CEO of Casino Grounds, which since it’s inception in 2016, has grown from a small community of online casino streamers having fun to the world’s largest, most active one with over 24,000 members.
Finally, on the panel we have Theodoros Riganis, who is currently Director of Better Collective Greece Branch, which is located in Thessaloniki and employs 18 employees.
He has been involved in the industry since 2011, where he joined Betarades.gr three years after the launch and with the co-founders, made the site number one in Greece – among other based on a strong video content strategy.
In 2016, Betarades.gr was awarded as “Best Foreign Language Affiliate Site” at IGB Awards. Before he joined Betrades.gr, he was sports journalist in leading Greek newspapers and radio stations.
At the panel discussion, he aims to to reveal and explain the “secret” of this successful Channel. Is about the “right mix” or the “recipe”, which is able to turn the light and convert a simple Youtube Channel to a trend, while helping delegates to find their “secret” to build a successful Youtube betting channel.
For more information on the event including speakers , the full agenda, visit the website. To speak to a member of the team about sponsorship and branding opportunities, please contact us on [email protected].