Affiliate Spotlight: Atanas Tanev on the role of esports in online betting

Atanas Tanev discusses eSports Betting

Nowadays, esports are way more significant than ever before. We can safely say that the times where people thought of them just as games are long gone. With tournaments that can reach millions of dollars, this is one of the fastest-growing industries in the world. That’s why it doesn’t come as a surprise that so many people from all over the world love to bet on them.

What kinds of esports are there?

For those of you who don’t know, the term “esports” combines different games, each of which is unique. Nearly all of them that fall into this category are team-based, however, there are some exceptions.

Some of the most popular names in the eSports industry include the following games: 

  • Dota 2;
  • League of Legends;
  • Overwatch;
  • Starcraft II;
  • Counter-Strike: Global Offensive;
  • FIFA;
  • Call of Duty.

What’s really fascinating about this industry is that it’s always growing. There are many games that start to offer all sorts of tournaments, which automatically puts them in the esports category. 

Apart from being entertaining, these types of games are also one of the easiest ways to win money. As long as you know how everything works, you will find out that there are many gambling websites that have tremendous odds for those esports. What’s more, some of them have really intersting markets that you can try out.

The role of esports in your affiliate business

Even though the numbers speak for themselves, many companies in this field still haven’t yet acknowledged the full potential of esports. As a result, they are missing out on a lot of money. Believe it or not, this is most likely going to be the future of online betting. So, you better hop on the “hype train”.

There are many ways in which you can adjust your website so that you can become appealing to the esports audience. Of course, one of the best things that you can do is start working alongside bookies that are primarily focused on this vertical. There are many brands out there that fall into this category, so don’t worry, you will get the chance to work with at least a few.

The second thing that you might want to consider is writing different news about the esports world. Although it might seem strange for some people, there are all sorts of things happening there. Sometimes, there are injuries, transfers, and even cheating scandals. 

Despite the fact that the biggest tournaments are played in stadiums, there are also various events that are online. As a result, there is always something going on in the esports world.

The future of this phenomenon

We firmly believe that esports will continue to grow every single year until it surpasses everything. After all, there are many bettors who are just discovering this as a betting opportunity. 

Once customers see how easy it is to place bets on their favorite games, they will be eager to do it all the time. Sure, football might be the biggest sport in the world of online betting, however, this is prone to change sooner or later.

Atanas is the owner of WEBSA Ltd., which operates multiple affiliate websites in the iGaming space.