Online sports betting brand 10bet has announced a two-year partnership with football superstar Didier Drogba, who has become the operator’s new Global Brand Ambassador.

While creating one of the most user-friendly sports betting and casino experience in the the market, 10bet’s endorsement by Drogba, among sport’s most legendary winners, cements its drive to continue conquering the online sports and casino marketplace.

After an illustrious career, where he won multiple major honours, which included four Premier League and FA Cup titles, along with the coveted Champions League trophy with Chelsea, while also being named African Player of the Year twice, Drogba will partner with 10bet to continue to pursue his passion for sport.

10bet’s new and exciting campaign has launched today across all of its social platforms, including its YouTube channel.

The former Chelsea and Ivory Coast international announced the move via a personal video which he posted on his social media page. He’ll start in the company’s global marketing campaigns to promote the brand in the UK as well as Asia, while also making special appearances any major live events.

Didier Drogba said: “I am excited to be partnering with 10bet on this campaign, and like that they promote responsible gaming. We had a lot of fun filming the ads which you will see very soon.”

A 10bet spokesperson said: “Didier is one of the most successful and popular sports stars in the world. His career record of scoring 10 goals in 10 finals and winning 10 trophies at club level earned him the name “the ultimate big game player,” making him a natural fit for our partnership. His passion for the game will be invaluable as he joins us at 10bet in a new challenge off the pitch.”