Blogging is a great way to generate content and interest in your brand, but you need to make sure that you are going about it in the right way. Once upon a time, you would have been able to write a blog about anything, but nowadays you have a lot of competing traffic even just within the world of iGaming. Writing better blogs that can gain you traffic, engagement, and conversions is key.
Nail your title
You can have the best articles in the world, but you need to convince people to click through and actually read them. This click-rate can be quite low, so you need to make sure that you are doing everything in your power to ensure that people are moving through to look at your article.
The way to do this is with the title. A catchy title is a must for better blogs, as it will want the reader to know more – making them click through and view the blog!
With iGaming, there are plenty of structures that you could use to create interesting content. “How to” and “Top Tips” articles always work well.
Hook the reader in the introduction
Your introduction is one of the most important sections of the blog. If you want to write better blogs, you need to make sure that you are creating a good introduction that hooks the reader and encourages them to stick with the rest of the article.
Remember that an introduction should also go over what the rest of the article is about. Whether you are discussing a new release from a top slots developer or promoting your latest deal, your introduction should be where you lay this groundwork.
Make it easy to skim
The main body of the blog itself needs to be easy to skim through. Though you want to provide content that readers will sit and look through properly, you have to assume that most of them will just skim it instead.
When writing better blogs, add headings to break up the content and signify what each paragraph is about. In addition to this, you should try to keep the paragraphs themselves short and snappy. If you think a paragraph is going on for too long, look for a place where you can divide it up.
Round things out with a good conclusion
Finally, you need to make sure that you are rounding things off with a good conclusion that perfectly summarises the above content. Writing better blogs can be broken down into three steps:
- Introduce the topic
- Talk about the topic
- Summarise the topic
It really is that straightforward. Following this formula for content creation makes generating blogs easy, no matter whether you are blogging for your website, a third-party site, or even social media like LinkedIn!
It can be used across a variety of topics for iGaming. It does not matter what your topic might be, from games to casinos to a simple overview of the industry – this is a formula that works.
End your blog post with a call to action or a question to help boost engagement. This will then encourage your readers to interact with your content further – by leaving you a comment, clicking one of your affiliate links, or through some other action.
Are you ready to start creating better blogs?