In 2021, many affiliates do everything within their power to better their performance when marketing. However, if the content is not relevant to the audience, it just isn’t going to perform as well. This goes for affiliate managers too – if the offers that are being pushed aren’t relevant to the kinds of affiliates already on board, the results aren’t going to be as expected.
Below, we look at what relevancy is and why it is so important in this industry.
What is relevancy in affiliate marketing?
No matter how great an affiliate’s website is, if they don’t understand their audience, then this provides little to no function. Affiliate experts essentially describe relevancy as ensuring that the products you market actually match your audience. Or, in other words, matching the right products with the right audience.
This term is especially useful for iGaming affiliates to consider as they need to be choosing the right products to promote to their audience. For example, there is no point in promoting make-up and hair accessories if you are an affiliate marketer within the iGaming industry. More importantly, you don’t want your traffic to think that your advertisements are scams. Making them relevant is a huge part of the affiliate marketing process.
Why is it important?
Relevancy is important in affiliate marketing because it can be the difference between getting commissions and not. Monetising a website is a great first step to maturing your affiliate stance and driving you towards success. Experts recommend that there is a way to find the perfect match between the topic and product type which is where the concept of relevancy crosses over.
For instance, your conversion rates will increase if you ensure that your conversation topic and the offer or advertisement similarly relate. You can push this, so the affiliate offer becomes more relevant within your chosen topic. This can be difficult to understand, but affiliates should attempt to understand it and embed it within their practice.
Relevancy is a great concept, but what if it doesn’t work for affiliates? What if they cannot access the right offers to advertise and embed within their chosen topics on their website?
A cause for affiliate managers?
We recommend that it should be affiliate managers who are creating more relevant promotions and making it easier for their affiliates to advertise. From this, affiliates can use the relevant offers and promotions to their advantage and thus make them relevant within their stance, blog or website.
Affiliate managers should widen the platform for promotions and help their affiliates find their relevancy; this is such an important step to take as a manager. You are there for guidance and a helping hand.
If affiliate managers create these promotions that have relevancy to the types of affiliates they are working with, then this will, in turn, push volume and drive leads. This will not only encourage more people to engage with the affiliates but will increase revenue over time. There are so many different kinds of affiliates and understanding who you have on board is key to creating relevant promotions.
Overall, both affiliates and affiliate managers must work cooperatively to manage the relevancy of content and promotions for their intended audiences.