Hands - Video

Repurposing content into video

If you’re dedicating time and money to creating content, then you want to make sure you’re using it in every way possible. In this article, we’ll be taking you through the ways that you can repurpose your content for video, without a lot of hassle. 

Making Slideshows from Blogs

You’ve got a great blog that you’re already bringing in traffic on, but you could be making it even better. Breaking the blog down into different topics and talking points will give you the chance to create an explainer video. This augments the ideas that you have within the blog and gives a visual to add to the action. 

There are tools out there to help you storyboard this, using AI to pull out the main sentences and concepts. You can also do this manually, which some may prefer. Pick out the main points of your article, then you can combine stock footage with slides to create a video. 

Snip Longer Content into sound bites

If you’re putting out webinars and videos, then you’ve already got content to draw on. It might not be quite right for every channel, but you can repurpose these to make them work. Cutting down the content and captioning it is simple, then you can distribute links to the full version. 

It’s all about getting the right balance between teasing the content and giving away enough to entice your audience. This can help your social media followers turn into paying customers, with the right video content. 

Create Genuine Value

If you have lots of great reviews and testimonials, then you can also use these as a very genuine way to show off your site. If you’ve got reviews saying you’re the best portal out there, then push these by creating a video with them. Success stories and jackpot wins always go down well, with the wider reach that you’ll get with video content, it’s well worth putting in the effort. 

Educate

Showing viewers around a site and helping them to get value is a great way for affiliates to add value to their players. Video reviews and educational materials aren’t difficult to make, especially if you have all of the content there already. Capturing registrations and showing how easy it is to convert is a sure fire way to encourage your readers to do so.

Use GIFs

GIFs are a great way to spice up your content without a whole load of effort. You can embed these directly into your reviews to show the elements that you’re talking about. These can be easily made from existing content and then you can use them on social media too. 

Even if you don’t want to create your own GIFs, you can use existing ones to make your content more dynamic. These reactionary snippets are simple and fun, so experiment with using them to reach a new audience. There are a number of easy to use apps and tools that can help you create great video images at a fraction of the price.

No matter what your niche is, video can bring you in new users. Don’t dismiss this form of content as too time consuming or difficult, or you’ll be left behind when it comes to new acquisitions. If you want to learn more about making a rocking marketing strategy, then make sure you have your tickets to AffiliateFEST.  

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