Sportsbook platform BtoBet has secured a UK market foothold, allowing it to provide services for customers across the country.
Currently, BtoBet has a presence in several countries across the globe, making it one of the world’s most popular sportsbook platforms. It has previously established a presence in markets of Poland, Madagascar, Mexico, Colombia, Argentina, Kenya and so many more. To enter the gambling market in new countries, providers must obtain a licence and gain full certification in order to operate.
Working as a subsidiary of Aspire Global, BtoBet has been expanding throughout the past few years. Its international expansion only means that we will continue to see it flourish elsewhere. At the moment, we have seen BtoBet’s increase in revenue develop by 37.6% over the past year. With that being said, we can expect that there will be more affiliate marketing opportunities surrounding the platform in turn.
The new UK certification allows BtoBet to provide its services across the UK, paving the way for new affiliate opportunities in 2021. It also allows the provider to offer player-centric technology to operators in the UK. With this, BtoBet can choose the right content and services to customise the betting experience for UK customers.
Dima Reiderman, BtoBet’s Chief Operating Officer, has said that “we are enthused that we have been certified in the United Kingdom and are now able to start operations there.
“Our aim is to expand our footprint in regulated markets, with particular emphasis on the European front, so that more operators in these markets have the possibility to offer our bespoke betting experience to their players.”
Overall, BtoBet’s UK market foothold will both add to its success and be a neat marketing opportunity for affiliates within the country.