Instagram is one of the best platforms that you could choose for your brand, so it is incredibly important that you do everything in your power to make it a success. Amplifying your Instagram performance is a skill that many need to master, and there are plenty of tools that could help you do so effectively.
First and foremost will always be Instagram Insights. These are the inbuilt set of data analytics from Instagram itself, and they are available to all business accounts on the platform.
Some of the things you can do with this tool include:
- Tracking impressions – the number of times a post or story has been viewed
- Tracking engagement – the number of unique users who have interacted with the post through liking, commenting or saving
- Measuring exits – how many users have skipped or left your story while viewing it
These are the very basics of Instagram management, and will be able to give you some keen insight into how your audience is currently interacting with your brand. With this data, you can begin to plan more effective affiliate campaigns while think of ways to target your audience in a way that could drive them to interact with your brand.
Every brand needs to make use of hashtags in their Instagram content. They are a great way for your to amplify your Instagram performance and reach out to a new audience who might not be too aware of what you can offer. They are also fantastic for helping you to be discovered through someone’s Explore page.
However, how do you work out precisely which hashtags are going to work best for you and your brand? A tool such as Hashtagify will be of tremendous help here.
They will be able to guide you on which tags you should be using, who the top users of those tags are (and thus who your competition on said tags will be) and how your chosen tags are both currently performing and will perform in the future.
Hootsuite is a great tool that you can use not just for your Instagram posts but for other platforms such as Facebook, Twitter and LinkedIn. If you are searching for one central hub from which you can manage everything, this is definitely going to be a tool that you need to have.
Using this platform, you will be able to schedule in posts to be pushed out at a certain time, and you can monitor your main feeds and mentions. As with any other management tools, you will also have access to analytics so you can see how your brand as a whole is performing. From here, you will be able to see how to amplify your Instagram performance based on what is happening at the moment. With paid ad and promotion capabilities all in one easy-to-access place, this is a tool many affiliates can make use of for their ad campaigns.
These are just three tools that you should look into if you want to take your Instagram performance to the next level. This is a valuable social media platform for affiliates, and the above tools can help you reach your full potential here!