The British sports betting and gambling company’s affiliate – The Entain Foundation – have announced a series of new initiatives they will adopt to support women and girls in technological careers.
The Entain Foundation
The project will be run by The Entain Foundation that is Entain’s not-for-profit affiliate. Entain has remained one of the largest sports betting and gaming groups for some time and is widely ambitious to become the world-leader in betting and sports entertainment. As well as being for the good of entertainment, the brand also seeks to develop their social responsibility status – paving the way for their new initiatives set to support women and girls who are interested in careers in technology.
It is not surprising to hear that women and girls need a pedestal getting into the tech industry; for years, they do not feel like they are well-equipped to do a tech job as well as their male counterparts. Research has shown that there is around 25% of women currently working in the tech industry. Entain’s help is certainly welcomed in this respect.
Celebrating International Women’s Day
The Foundation is set to donate $250k (£180.6k) to a non-profit organisation that aims to close the gender gap in technological fields – Girls Who Code. Entain is set to work with the organisation and bring more young women and girls into the technology industry.
A second initiative is rolling out with the Tech Girls Movement Foundation, where Entain will provide $38.2k (£27.7k) to the Foundation. This initiative will support research into challenging limits to girls’ participation in STEM subjects.
The new initiatives launched on International Women’s Day and appears to be a fantastic opportunity for the team at Entain. This also means that the initiatives provide plenty of marketing opportunities for affiliates, especially targeted toward female audiences. A lot can be done with this announcement, so be sure to approach it wisely.