In Season 3 of the Affiliate Marketing Podcast, Lee-Ann has been sitting down with some of the biggest industry experts to discuss hot topics in the affiliate marketing industry. This week, she was joined by Kirsty McCubbin to discuss retail affiliate marketing and how the industry has changed over the years.
Kirsty has been working as a full-time affiliate for 17 years and has travelled around the world. She began working at an agency in 1999 and since then, has become known as one of the top industry experts. Her affiliate marketing blog Affiliate Stuff offers advice to affiliates and much more.
Listen to hear more about:
- How Kirsty got into the affiliate marketing industry
- The importance of relationship building in this industry
- Kirsty’s blog and some of the interesting topics it covers
- Understanding the value that affiliates can bring to your channel
[01:55] Hear more about Kirsty’s story and how she got into affiliate marketing with her first role.
[06:00] Lee-Ann and Kirsty discuss the retail market and how regulation has changed the way that you need to work with merchants.
[10:01] Listen to hear some of the tips that Kirsty would give to affiliates to build good relationships with partners. This includes asking yourself – how can I add value?
[13:45] Lee-Ann talks about how the 80/20 rule is not longer relevant. She also touches on the importance of valuing everyone in the program.
[19:00] Lee-Ann and Kirsty discuss the news of Boohoo buying out top brand Debenhams and how they have grown their business over the years.
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We will be adding new episodes as we continue our 3RD SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!