So far in Season 3 of the Affiliate Marketing Podcast, Lee-Ann Johnstone has been joined by some industry experts to discuss some of the hot topics in affiliate marketing right now. This week, she is joined by Judith Lewis to discuss the topic of SEO and offer some insights.
Judith is a renowned international speaker, blogger, writer, trainer and digital media consultant. She has over 24 years of experience and now runs her own consultancy. You would be hard-pressed to find someone with more experience to talk on this topic!
Listen to hear more about:
- How SEO can be the most cost-effective channel that we can leverage
- New features coming this year from Google
- The importance of content writing in SEO
[02:58] Judith discusses how SEO can be cost-effective, despite the initial investment. She looks at it in comparison to other paid search options for affiliates.
[04:40] Lee-Ann and Judith discuss the importance of technical SEO for affiliates. Judith also touches on E-A-T and how affiliates can leverage this, alongside the new site experience icon.
[09:00] Judith offers tips on some of the key things that affiliates can do right now to improve their site. This includes optimising images, using lighthouse and more.
[14:05] Lee-Ann and Judith discuss the importance of content in SEO. Judith discusses how advanced Google is in recognising good content.
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We will be adding new episodes as we continue our 3RD SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!