In Season 3 of the Affiliate Marketing Podcast, Lee-Ann has been discussing some of the hot topics in affiliate marketing with industry experts. This week, she was joined by Alex Bodini and Robert Neander to discuss the power of paid Facebook ads and how you can get the best out of them.
Alex is the Co-Founder and CEO of Spin Brands, which he has been running for five years. Spin Brands is the UK’s #1 social media agency and works across organic, paid and ambassador social marketing. Rob is currently the Paid Specialist at Spin Brands and he was recently nominated as The Drum’s Social Media Rising Star.
Listen to hear more about:
- Figuring out the best channel for specific clients
- Scaling paid ad strategies with a range of budgets
- The importance of getting creative right in a paid campaign
- How to get the most out of paid ads
[04:44] Alex talks about the importance of starting small with a budget and then building up as you see success in order to maximise it.
[11:20] Hear more about the importance of creative content in a paid campaign and how you can nail it in your next Facebook ad.
[20:10] Alex talks about how you should always think about being socially native first, rather than shoehorning previous advertising into a new platform.
[24:48] Hear Rob talk about how Facebook can be the best platform for those with a smaller budget as there is always something new to utilise.
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We will be adding new episodes as we continue our 3RD SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!