PointsBet, America’s fastest-growing online bookmarker, has recently announced that they have appointed Len Mead as their new vice president of media content. Mead is considered a sports broadcasting veteran with over 25 years’ experience in the industry.
Previously, Mead was the vice president of broadcasting and media partnerships for the XFL, a professional American football league. He drove innovation for the XFL, reeling in impressive ratings and garnering an excellent audience reception. Most notably, he was instrumental for effectively integrating sports betting into the league.
Growing PointsBet to the next level
When asked for comment, Mead said this: “I’m thrilled to join PointsBet and be able to contribute to their impressive and innovative approach toward the US sports betting market.”
He added: “Their product is best in brand, and I welcome this unique opportunity to create content that will help expand PointsBet visibility, awareness and trust while working with the team’s deep list of partners to grow PointsBet to the next level.”
Capitalising on the growth of sports betting
This company is hopeful that their collaboration with Mead will further accelerate their growth, particularly in the United States. The Australia-based company has already developed some of the best online sports betting software in the iGaming industry. Now with Mead leading their media content, they are set to grow from strength to strength.
“The growing PointsBet team is very excited to add a key executive in Len,” said Rick Martira, chief marketing officer of PointsBet.
“His tremendous work ethic, ability, and experience, as well as his understanding of the media landscape and how to authentically capitalize on the growth of sports betting, will be extremely valuable as we continue to build the PointsBet brand and expand across the United States.”