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Pariplay expands in Colombia with Codere partnership

Pariplay, a leading aggregator and content provider for the iGaming industry, has expanded its outreach in Colombia through a partnership with the online casino operator Codere.

The agreement means that the content provider’s extensive portfolio of innovative slots will now be available on Codere’s online casino. This is one of the newest contracts that the provider has made with a Latin American operator. The brand has its sights set on expanding all across the Spanish-speaking region.

Expanding into more Spanish-speaking countries

Pariplay’s sister company, BtoBet, has also infiltrated the Colombian iGaming market recently. It is currently supplying its player account management platform to William Hill and Betfair (who are growing their Latin American presence as well). Both Pariplay and BtoBet are part of the Aspire Global network.

“We see LatAm as a market with great growth potential and our teaming up with Codere Colombia is very significant in increasing the audience for our games in the region,” said Christine Lewis, Chief Commercial Officer at Pariplay. “By going live with such a leading presence in the market, we are confident that the performance of our portfolio of games will continue to go from strength to strength.”

iGaming in Latin America is growing at a rapid pace

Codere’s Casino Product Manager, Sarit Adania, also commented: “Pariplay’s slots will help to diversify our slots portfolio in Colombia, and we know that these games are popular with players here. This is an alliance that we believe will bear fruit for both parties in a region that is seeing online gaming grow at a rapid pace.”

As the iGaming industry in Latin America continues to grow at an exponential rate, affiliates should consider expanding their outreach in the region, too.

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