The popular software developer NetGaming has partnered with First Look Games, allowing them access to this platform’s casino affiliate network. This will help them to boost their marketing activity and profile online.
First Look Games has already created an impressive affiliate program. NetGaming will be able to reach out to the affiliates in the program to share information with them about both the existing portfolio of games on offer and games that might be emerging in the future.
This information will be uploaded to the First Look Games library, and can be accessed by affiliates on an individual basis or through bulk download.
One of the biggest advantages affiliates will have when accessing this information is that they will be able to gather a sneak peek of upcoming games. Up to two weeks prior to a new slot going live, affiliates will be able to view the data for it, allowing them to create marketing content for their sites. This will then allow them to drive traffic from their site as soon as the game is live.
The director of First Look Games, Tom Galanis, said: “NetGaming is a cracking addition to our growing roster of popular game developers and will garner incredible interest among our affiliate partners looking to be the first to post about their latest game launches.
“First Look Games was founded in order to allow game developers to directly connect with affiliate publishers and to leverage the tremendous marketing value they can provide to online casino players in markets around the world and we are thrilled to be helping NetGaming in this regard.”