Gaming hardware developer HyperX has extended their deal with Allied Esports Entertainment so they can continue to hold the naming rights for the Luxor Hotel and Casino’s Las Vegas esports arena.
It currently operates under the name of HyperX Esports Arena Las Vegas, and will continue to do so in the future.
In addition to this, HyperX will still be able to display their branding prominently display their branding around the venue and through social media. They are also to stay as the official peripheral partner of this esports arena, providing key equipment for tournaments and daily play such as headsets and keyboards.
Daniel Kelly, HyperX’s director of marketing, said: “HyperX is excited to retain the naming rights sponsorship of the HyperX Esports Arena Las Vegas as a sign of our commitment and dedication to esports and the gaming community.”
The chief executive of Allied Esports, Jud Hannigan, added: “We are thrilled to extend this landmark alliance as we work together to continue delivering exciting experiences and content for customers and partners alike.”
The venue has been open since March 2018, and has so far hosted over 500 events. This includes prestigious events such as the League of Legends All-Star, which has helped to attract visitors from all over the world.
With interest in esports growing year on year, affiliates wishing to expand their own interests should consider what this sector has to offer. Arenas like the HyperX Esports Arena are being built everywhere, and some interesting opportunities may arise for affiliates to use.