The largest GameTech company in Greece, Kaizen Gaming has announced that Claus Jansson will become the newly appointed Head of Affiliate Marketing and Media Buying for the company. This latest addition reflects Kaizen Gaming’s new focus on creating a global strategy in regard to affiliate marketing.
Expansion of a core team
Kaizen Gaming is one of the fastest growing companies in Europe and has seen a lot of success over recent years. By appointing Jansson to this position, it will be expanding its core team which will contribute to its strategic approach for local and international growth.
Claus Jansson was previously Head of Commercial for Better Collective and so has a wealth of experience that makes him suitable for this new role. As Head of Affiliate Marketing and Media Buying at Kaizen Gaming, Jansson will be part of the group’s senior management team and will report to Kaizen Gaming’s CMO, Panos Konstantopoulos.
International growth ahead
As Claus Jansson takes on his new role at Kaizen Gaming, the company is set for a year of international growth and expansion into new markets. In the role, Jansson will be responsible for the planning and implementation of the global strategy.
Jansson said: “It’s a great honour for me to be part of one of the most prominent and fast growing GameTech companies in Europe. Kaizen Gaming is among the industry leaders, having achieved many great things and received accolades and awards over the past years. It is my firm belief that Kaizen Gaming will become even greater, at an international level and I am excited to be part of this process.”
CMO Panos Κonstantopoulos said: “We are very pleased to welcome Claus to Kaizen Gaming family and highly confident that he has the full potential to thrive in communicating the company’s great dynamics and values, while developing new, innovative ideas.”
With the strategy and team in place, Kaizen Gaming is gearing up for a successful 2021.