Former Liverpool and Irish football player Jason McAteer joins online sportsbook and casino LV BET as Brand Ambassador for UK & Ireland. McAteer will provide expert insight and match previews exclusively via LV BET’s channels.
About LV BET
LV BET is an established brand in the iGaming field based in Malta and offices across Europe. The operator boasts a sportsbook product with a wide range of pre-event and in-play markets to choose from as well as plenty of games for players to enjoy.
The company operates across Europe with several sponsorships. It has notably been the official betting partner of England’s Vanarama National League for two seasons and used to sponsor the German national team in ice hockey. In Poland, the bookmaker is the main sponsor of Wisla Krakow and Slask Wroclaw, and previously sponsored the European Volleyball Championship – EuroVolley Poland 2017.
This ambassador partnership with Jason McAteer is – admittedly – part of its strategy to grow in both the UK and in Ireland.
Strategy to grow in the UK and Ireland
The brand officially welcomed today Jason McAteer as Brand Ambassador for the UK and Ireland markets. Through this partnership, McAteer will share his expert insight during the Euros and throughout the 21-22 season exclusively via LV BET’s channels.
“This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV BET during the Euros and giving my views on the great players on show and the fabulous matches we are anticipating”, declared McAteer.
Marcin Jablonski, COO of LV BET added: “Jason is a valuable addition to the LV BET team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years (…) Our customers will benefit from being able to engage with Jason’s match previews and opinions and interact with Jason during the partnership. Teaming up with Jason will enhance our credibility in the UK and Ireland market and increase brand awareness.”