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James Sandberg, Customer Devoted: "Automation can provide personalisation at a much lower cost"

Ahead of next month’s Digital Marketing Forum, AffiliateINSIDER CEO Lee-Ann Johnstone caught up with James Sandberg, founder of eCommerce agency Customer Devoted. Sandberg, who is heading up a panel entitled ‘Lead Generation: Sales funnels have morphed into flywheels’ at the West London event, discusses changes in the field of lead generation.

Lead generation in 2019

Lead generation has moved on in recent years, especially with technology and data becoming more accessible to online marketers, and this looks set to change even more as artificial intelligence (AI) continues to infiltrate the world of digital marketing. Additionally, there has been changes in methodologies and legislation that need to be taken into account.

Automation

Automation is key for affiliates, as it is something that lets them provide much more personalisation at a much lower cost.

Omni-channel marketing

We are living in the age of the omni-channel, and digital marketers, using everything from CRM platforms to chatbots to email broadcast systems, reflect this. However, they’re often not very well connected, so connecting them all up to provide an omni-channel system can be highly beneficial.
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