Leading integrated payment platform Paysafe has expanded its current partnership with Virginia Lottery thanks to Income Access’ digital marketing services.
Winner of EGR B2B Awards for developing and supplying incredible affiliate software, Income Access specialises in providing affiliate and digital marketing services. Specifically, these services and solutions are used by the iGaming industry, trading companies, along with lottery and land-based casinos.
Income Access was originally acquired by Paysafe in 2016 and their networks have been expanding ever since.
Paysafe & Virginia Lottery
The Virginia Lottery has been using Paysafe services for some time and this is set to end anytime soon. This means they have made full use of the services provided by Income Access. Recently, the Virginia Lottery are set to use Income Access’ software and affiliate management services within its newly created iLottery affiliate service.
This affiliate program will only enhance the progression of Virginia Lottery as they seek to add to their portfolio. When Virginia Lottery’s iLottery was first launched in July 2020, it appeared to be the most successful in American history. This is because they had the highest online sales per capita within the first six months of operation.
What’s the deal?
Virginia Lottery’s integration with award-winning Income Access will deliver effective campaigns to promote iLottery within the state. Both Paysafe and the Virginia Lottery are very excited about the progressive partnership. Chief Operating Officer at Paysafe’s Income Access, Tara Wilson, believes that “this agreement also builds on Income Access’ growing presence in the U.S. iLottery market”.
This ever-growing partnership is one to watch for affiliates for 2021 and beyond. We will see growing success in the affiliate market thanks to Income Access’ progressive software.