Every affiliate hopes to generate excellent audience engagement. This is very important when attempting to widen your platform and attract more individuals to your market. One of the easiest ways to widen your audience engagement and organic social traffic is that of branding. Without a strong brand presence online, your organic social traffic will dip.
Psychology of branding
It is a common occurrence among business to try and understand branding as a whole and the psychology behind it. Research scholars have been attempting to break apart branding as a concept for several years. There has been some development on it in recent years, especially with the boom in technology and digital media.
Research has found that there are five core dimensions that each play an important role in how a brand comes across to an individual; or a ‘brand’s personality’ in other words. These dimensions are sincerity, excitement, competence, sophistication and ruggedness. Each of these dimensions can help change behaviour as individuals have associated themselves with a brand despite not remembering any of the specific details about the brand itself.
For sincerity, this is about how genuine the advertisement is. Secondly, the excitement dimension refers to how relevant and creative it is. Third, competence refers to how reliable and efficient the brand is. The sophisticated and ruggedness dimensions refer to how charming or strong the brand is. Each of these dimensions shapes the brand’s personality and how it is perceived online.
Influencer vs SEO Affiliates
Both influencers and affiliates should make every effort to understand the psychology of branding how it works. This would be largely beneficial for them when it comes to doing their jobs. Can we see any difference between how well influencer and SEO affiliates are engaging their audiences?
Influencer affiliates know how to play the game very well. They are wizards in building their audience engagement by using tactical marketing strategies in line with the psychology of branding. They use their large audience and following to understand what individuals want to see. For instance, iGaming influencers won’t waste their time promoting a brand completely unrelated to their content. Influencer affiliates generally use social media platforms as their primary source for advertising, in line with where their audience is.
SEO affiliates on the other hand do not necessarily need a large platform or audience to promote their marketing strategies. More generally, SEO affiliates work through sending referrals and thus generating leads through the referral links that they send out. They wisely choose companies and brands to work with that have a great deal of social traffic and work from there. It’s important to note that SEO affiliates should be just as aware as influencer affiliates of aspects surrounding the psychology of branding.
Affiliates will be more successful if they attempt to understand branding as a concept and the psychology behind it. This will help influence what they choose to promote. Moreover, affiliates tend to be more successful if they choose to promote brands, they’re passionate about.
The iGaming industry is expanding by the day, and you can develop your status as an affiliate by attempting to understand the industry, your audience and the brands within it.