Affiliate marketing firm Gambling.com is awaiting a New Jersey Ancillary Casino Service Industry Enterprise Licence which will ultimately allow the marketer to establish new partnerships with operators in the state.
Following the approval of its application to the New Jersey Division of Gaming Enforcement, Gambling.com will be able to strike revenue share partnerships alongside a much greater range of other alliances with licensed betting and gaming operators.
Charles Gillespie, CEO of Gambling.com Group, commented: “At the present moment there is no online gaming market more interesting than New Jersey. The world has been watching the explosive growth in the market since launching sports betting in 2018 and we have been active in the state for over a year.
“This approval allows us to increase our exposure to this lucrative market. Our application for an Ancillary CSIE license should be taken as a clear statement of intent for our big plans in New Jersey.
“It also demonstrates our commitment to working with New Jersey to make the state the model for licensing and regulating affiliates, as more states come online with gaming and sports betting in 2019 and 2020.”
The group has previously been listed as a licensed vendor in the Garden state, meaning that they were able to broker deals through which it was paid a flat fee for driving traffic to operator sites, such as cost per click (CPC) and cost per view (CPV) agreements.