In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with 10Bet‘s Head of Affiliates Yotam Peretz and Head of VIP Gali Hartuv.
They discuss VIP and Customer Culture, and how this can relate to building loyalty in affiliate marketing. Some of the key concepts that were discussed in this podcast relate to customer VIP and Loyalty as shared by Gali Hartuv. Whilst Yotam discusses how the onboarding process 10Bet has designed has significantly increased affiliate activation within their affiliate program.
Listen to this episode to discover more about customer culture and how it applies to affiliate program management.
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