Real Madrid and Portugal footballing icon Cristiano Ronaldo becomes LiveScore’s Official Global Brand Ambassador, ahead of Euro 2020 and as the company rebrands from an affiliate into a global sports media business.
A landmark new relationship
After Neymar Jr, who became PokerStars.net’s Cultural Ambassador last April, it’s now the turn of Juventus striker Cristiano Ronaldo to become the Official Global Brand Ambassador of sports results website LiveScore.
Ric Leask, Marketing Director at LiveScore, commented: “This landmark new relationship with Cristiano Ronaldo is, without doubt, the biggest moment so far. There is simply no bigger sportsperson – past or present – than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch”.
“Combined with the fact that his game is built on speed, reliability and simplicity, key strengths also synonymous with the LiveScore brand, there could be no more authentic and better fit for our business”, added Leask.
According to a joint statement, the football superstar is followed by more than half a billion fans on social media, representing “a hugely relevant audience for LiveScore to connect with”.
“Throughout my career every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me. LiveScore and I are connected by a drive to be the greatest at what we do every single day. I cannot wait to unite our combined audiences of football fans with amazing content, moments and goals in the next exciting stage of my career”, declared Cristiano Ronaldo.
The details of the partnership
The partnership will be launched ahead of the upcoming 2020 UEFA European Championship this summer and will span at least two domestic football seasons and next year’s FIFA World Cup.
As part of the deal will be a global ATL creative campaign, including LiveScore’s first TV spot, amplified by a digital campaign that will harness the power of both LiveScore and Ronaldo’s vast global audiences. Ronaldo’s image will also be used across LiveScore’s digital inventory and content.