Catena Media has recently partnered with MetaBet across 20 of its iGaming sites. This partnership will allow Catena Media to leverage MetaBet’s suite of sports betting conversion and engagement tools.
A suite of integrated products
In the initial stages of this partnership, Catena Media will be integrating products such as odds comparison tables, game tiles, interactive bet calculators and player prop search tools. This will provide bettors in the US an opportunity to view all markets offered by U.S sportsbook operators.
MetaBet offers a flexible platform and so the solutions can be integrated seamlessly with the content already produced by Catena Media. The products have already been implemented on national brands such as PlayUSA, TheLines and PlayPicks.
There are additional plans to expand this into more states as mobile sports betting is legalised.
Driving repeat bettors
The aim of this integration is to drive engagement and encourage repeat bettors in the US. Conversions are set to increase as a result of these useful tools.
Head of Content North America at Catena Media, Dustin Gouker said: “As more sportsbooks and markets come online in the U.S., providing betting products and data in a captivating, targeted, and scalable manner becomes an increasing challenge.
He added: “With MetaBet’s marketing automation platform, we can serve geo-targeted, real-time betting content across our properties to effectively engage our audiences and increase the leads we provide to gaming partners.”
Benn Gurton, Managing Director of MetaBet also noted: “Working with a leader in the performance marketing industry like Catena Media helps further our vision of providing products for publishers that deliver value for interested bettors and drive conversions for affiliated sportsbooks.”
Partnerships like this one should encourage other affiliate brands to use tools at their disposal to market products better to customers.