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Affiliate Spotlight: CasinoGuide Project Manager Alex Tester

Affiliate Spotlight shines a light on the key figures and latest affiliate sites from around the world.
This week we chat to Alex Tester, CasinoGuide Project Manager, who explains the unique position the site occupies within the affiliate space.
AffiliateINSIDER: Can you begin by introducing CasinoGuide as a site and explaining its history in the affiliate space?
Alex Tester: The three sites under the CasinoGuide brand all aim to assist, inform, and guide online casino players in a number of ways. Our detailed game guides have been put together with both beginners and experienced players in mind, we have several pages catering to different kinds of bonuses, and we categorise casinos in a number of ways as well.
The brand was a big-hitter in the industry until around 2012, when it suffered a number of penalties. I began working on it at the end of 2016, with the intention to rebuild in a sustainable way.
AI: There are a number of casino affiliate sites out there. What makes CasinoGuide stand out from the rest?
AT: Our mission is to “guide you to a better online casino experience”. Therefore the user-experience of our sites is tailored towards that, and we’re always looking to improve in this regard. Of course it’s never perfect, and there’s always more that can be done. One of the more noticeable differences between our competitors and us is that we display a more concise selection of the best casino offers, rather than listing hundreds of them.
Our in-depth content is one thing which we are very proud of, and I think it stands strong against even the biggest players in the field. The main requirement we keep in mind regarding content is to keep it informal, but informative – we know what we’re talking about, but we won’t confuse or patronise you!
AI: CasinoGuide relaunched in November. Why was the decision made to modify the site and how are things faring since then?
AT: The brand was overdue a facelift – at the time, we were running on two different designs, both of which were very dated and didn’t offer us the ability to adequately serve our user base with what they were looking for. The relaunch has positioned us to be able to adapt to changing demands much more quickly and easily, and we have used that to our advantage already by launching the brand into the German market.
AI: As we move further into 2019, what are your hopes and aspirations for the next twelve months and beyond for CasinoGuide?
AT: This year, I am hoping that we can really kick on and make a dent in the UK market, while building solid foundations in the German market. Beyond that, we will continue to build the CasinoGuide brand while working towards our overarching vision: to be the #1 online casino guide.
To sum it up, we’ve got ambitious plans for the next 6-18 months and looking forward to implementing them. As a team, we’re passionate about what we do, and my hope as the Project Manager is that this shows through in what we create, and ultimately achieves our mission of guiding people to a better online casino experience. The sites: CasinoGuide.co.uk, CasinoGuide.de, CasinoGuide.com.

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