Caesars Entertainment is lauding the 30th anniversary of their responsible gambling efforts, which has seen the firm complete donations to a number of charitable organisations countrywide and further afield.
In recognition of establishing their first responsible gaming standards 30 years ago, which came with a program which has trained in excess of 4,000 individuals, Caesars is also donating an additional $1m.
The Las Vegas headquartered firm is to give the sum to the National Center for Responsible Gaming, along with other third-party institutions in the US and also elsewhere, as an attempt to help further advance shape and the future of responsible gambling.
Jan Jones Blackhurst, executive VP of public policy and corporate responsibility at Caesars Entertainment, explained: “Thirty years ago, Caesars Entertainment took the initiative to create the first responsible gaming program, serving our guests who could no longer play for fun. We were determined to provide meaningful solutions for problem and underage gaming.
“Since then, we have continuously invested in cutting-edge research, training and technology to create a holistic program that respects the privacy of our guests who need our intervention. We view responsible gaming as the concern of all Caesars’ team members, it is central to how we operate as a business.”
Caesars has also highlighted a number of landmark moments during their first 30 years of responsible gambling, where they began with the implementation of ‘Project 21’, an education program designed to deter underage gambling along with the service of alcoholic beverages to minors.
In 1995 Caesars, in collaboration with AT&T and the National Council on Problem Gambling, established the industry’s first national toll-free helpline for gamblers who may need help, as well as debuting a nationwide self-exclusion and self-restriction program four years later.
Judge Cheryl Moss, 8th Judicial District Court, Las Vegas, added: “I continue to be impressed by Caesars Entertainment’s tireless work to promote responsible gaming to its guests and the industry. Their influential ambassador training program sets them apart from competitors and instills a standard for how RG programs should operate.
“As the judge who presides over the only active gambling court in the United States, I need partners like Caesars Entertainment who have an unparalleled track record of supporting the communities in which they operate, and are committed to leading the industry as gaming offerings expand across the country.”
Team members at Caesars are trained in responsible gambling protocol within 30 days of the date they were officially employed. In the past fiver years alone, Caesars’ US teams have gone on to spend more than 270,000 hours training in responsible gaming, which is seen as the equivalent of 27 full-time employees.
Neva Pryor, executive director of the council on compulsive gambling in New Jersey, commented: “Caesars Entertainment is the most committed and community-minded gaming partner in the state of New Jersey.
“They are an ally who understands the challenges of reaching problem gamblers and proactively seeks new ways to implement change within our communities and the gaming industry. It is their continued partnership that helps ensure we can offer problem gambling education, treatment and hope to those in need.”