Using its extensive experience in the online casino industry, Buffalo Partners represents various renowned online casino brands, continuing to aide its partners retain their status as some of the most successful in the sector.
Moving forward, Buffalo Partners is proceeding with putting the player experience first as it aims to grow further into the sportsbook affiliate market, placing a key emphasis on emerging markets at the World Cup and beyond.
Robert Miller, Managing Director of Buffalo Partners spoke to Affiliate Insider about why the group is perfectly poised to translate its vast casino knowledge into the sportsbook affiliate market, ahead of this Summer’s showpiece event.
AffiliateInsider: Firstly, can you reveal how Buffalo Partners enhances the relationship between operators and affiliates?
Robert Miller: Buffalo Partners, as the affiliate program, is the bridge between our operations and the acquisition of players through affiliates. The relationship as such exists with Buffalo Partners, and not directly with the operator. A solid affiliate program will have the backing of a solid operator, which is what affiliates should always be looking for.
Buffalo Partners, while a small division within the overall operation, is one of the most important divisions in terms of its contribution to player acquisition and revenue. For this reason, it has a very strong influence in many areas of the operation, particularly areas which impact on conversion such as the casino homepages, special landing pages, and the player journey from the moment they reach our casinos from the affiliate sites, to making their first deposit and playing their first game. With a staff complement of over 2,000 spread across several countries, we provide an industry-leading player experience, making Buffalo Partners a first choice for many affiliates worldwide.
AI: Can you tell us why Buffalo Partners is perfectly positioned to expand into the sportsbook affiliate market?
RM: Our experience has traditionally been highly focused on the casino product, which is where we are experts. As we are continuously growing, it only makes sense for us to expand our focus to other products, especially sports. One of our areas of focus is emerging markets, where we have found that having a sports product is a very good way to acquire new players. Our new sports brand, Spin Palace Sports, shares a wallet with Spin Palace Casino, which means that players are able to seamlessly play in the casino or sports product without the need to transfer money between wallets. Ultimately, we are endeavouring to create the ultimate playing experience at Spin Palace, catering for all the players’ needs.
AI: How can Buffalo Partners transfer its wealth of experience from the casino industry into the sportsbook sector?
RM: The most important words in our business are ‘Player Experience’. This is at the forefront of every decision made, whether it be promotions, registration, game play, customer support and so the list goes on. This culture has been taken with us into the sportsbook sector. Partnering with SBTech has also been a very positive step; as a world-leader in providing sports betting solutions, we are able to utilise their extensive knowledge and experience. This collaboration is certain to provide a top player experience, along with a top product. We are therefore perfectly placed to provide a unique opportunity for affiliates to maximize their revenue from sportsbook acquisition.
AI: How much of an opportunity is there for sportsbook affiliates to produce strong content and drive traffic ahead of the World Cup?
RM: Naturally, there is going to be tremendous hype before the World Cup, and anyone who has sportsbook traffic should already be creating content to take advantage of this event. An event like this allows multiple opportunities to increase your traffic throughout the duration of the tournament, whether focusing on the tournament as a whole, single match, or following a country. Buffalo Partners can provide easy to use collateral in the form of creative, links and relevant landing pages for affiliates to maximise the potential from this huge event.
AI: Can you detail how Buffalo Partners can help expand the reach for affiliates across both platforms and continents?
RM: Buffalo Partners, and our greater operation, strongly believes in diversity when it comes to focusing on countries and languages. Our sites, software and customer support offer all major languages. We also endeavour that wherever possible; our Customer Service Hosts relocate from the countries that we service, in order to provide the most relevant service in both language and cultural nuances. Have a look at this video for an interesting insight into this world.
When it comes to platforms, our focus shifted to mobile many years ago. Today upwards of 70% of players are playing on their mobiles. For affiliates, you want to partner with a program/operation that caters for multiple countries and platforms as best as possible, and we believe that we are the best out there both in the sheer scope of our operation, and the quality that is attained. We are able to provide affiliates with country advice, and all relevant marketing collateral to help them succeed in the markets that they choose. Furthermore, all affiliates will have an experienced account manager at Buffalo Partners who will provide assistance and guidance. Should you be looking for a new partner, Buffalo Partners looks forwarding to welcoming you! You can sign up here: https://www.buffalopartners.com