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Better Collective gains new investors in Juroszek family

Chief Executive and President of Polish bookmaker, STS, Mateusz Juroszek, has purchased €1 million worth of shares into the Stockholm-listed industry affiliate marketing publisher Better Collective AS.

The transaction has been undertaken through Juroszek’s gambling investment vehicle Betplay International and will be co-owned with his father and Founder and President of Polish real estate and construction conglomerate ATAL Group SA, Zbigniew Juroszek.

While expanding its gambling investment portfolio, the Juroszek family have purchased 140,000 shares in Copenhagen-based Better Collective, the leading publisher of iGaming and sports betting domains within Europe, which looks to aggressively expand its services within the US market.

While issuing a personal statement through Betplay International, Mateusz Juroszek has detailed his confidence in Better Collective achieving its US ambitions. The proven track record of launching new products and in meeting the saturated betting market’s scale demands has been noted.

Juroszek detailed to Polish media: “This is one of the largest companies on a global scale, which bases its activities on partner systems in its services, which have about 7 million visits per month.

“Over recent years, the entity has made many acquisitions in various parts of the world worth several dozen million euros.

“An interesting business model also translates into efficiency – because the company increases its financial results abruptly and today is valued at about 320 million euros.”

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