Johnstone takes 100% ownership of AffiliateINSIDER

AffiliateINSIDER and SBC are pleased to announce that AffiliateINSIDER’s co-founder Lee-Ann Johnstone is taking sole ownership of the business after agreeing a deal to buy its half of the shares in the business.

Launched originally as a joint venture with SBC AffiliateINSIDER, was created to help the sector adapt to a series of rapid changes taking place in affiliate and digital marketing. The collaboration provided expert content and affiliate insights alongside SBC’s growing portfolio of B2B events and media. 

Since then AffiliateINSIDER has grown into a stand alone offering – providing expertise and support to both Operators, Suppliers and Affiliates designed to drive better industry collaboration and improve affiliate and digital marketing results. The company offers  a range of custom lead services  including executive training for affiliate managers, affiliate program management for new and existing operator brands, and delivers industry news and expert insights within the affiliate and digital marketing arena for iGaming professionals via it’s fast growing community content hub.

After three years of collaboration, this acquisition gives Johnstone 100% control to further develop the AffiliateINSIDER brand and it’s retinue of services independently to focus on affiliate and digital marketing services for brands who want to amplify their performance within this fast paced industry.

SBC will continue to collaborate with AffiliateINSIDER providing high quality conference and exhibition content at events such as SBC Summit, Betting on Sports Europe and CasinoBeats Summit, as well as the latest news and developments in the gambling world across its network of media sites.

AffiliateINSIDER CEO Lee-Ann Johnstone said: “We’ve had a robust and fruitful partnership these past few years working with SBC as AffiliateINSIDER established itself. We are now poised to move forward and grow our niche affiliate and digital content hub, agency service and specialist executive training programs for affiliate managers and brands who want to maximise results from their affiliate marketing programs.

We’ve worked hard to establish and build a strong community around AffiliateINSIDER’s brand and I’m excited to move AffiliateINSIDER forward and help our community stay connected, obtain better results and continue to learn new and best practices as the affiliate industry continues to change so rapidly.”

SBC CEO Rasmus Sojmark commented: “As a co-founder of AffiliateINSIDER I am excited to see where the company will go under its new ownership structure. It’s been a pleasure to work with someone of Lee-Ann’s quality on this project and we still plan to work closely on a number of initiatives over the next few years.

As a key part of the gaming industry, SBC will continue to integrate affiliate marketing into SBC’s events as well as providing the media coverage across our news sites. We look forward to having AffiliateINSIDER, and Lee-Ann as a thought leader in the industry, as an important element of our plans in this area.