Lee-Ann recently spoke at PI Live where she joined other industry experts to discuss important trends in the affiliate marketing industry. At the event, Lee-Ann was asked some really interesting questions about engaging with affiliates and building programs.
One of the questions asked was – how can we nurture smaller affiliates and help them to engage with our brand?
In this week’s episode of Affiliate Drive Time, Lee-Ann offers her advice in answer to this question and gives some tips to affiliate managers. Check out the video and read the blog below to find out more.
As an affiliate manager, it is your job to engage with the partners that are driving a lot of the traffic, alongside affiliates that are just coming into your program. You need to build a good relationship from the moment that they touch your affiliate program.
This is something that Lee-Ann has been speaking a lot about recently due to the lack of events. Both social selling and affinity marketing as strategies that you should be carefully considering if you want to nurture your affiliates.
How to nurture smaller affiliates
To really nurture smaller affiliates, you need to build a smart onboarding process that offers a personalised experience. Your onboarding process should ensure that your affiliates remain active while also allowing for some automation to take place to save everyone time.
The truth is that it is impossible to manage and offer human contact to thousands of affiliates every single day and so you need to think about automation processes that you can implement. So, if you don’t have the time to spend on nurturing affiliates, you need to make sure that you come up with a marketing funnel that works.
Your content must be engaging and you must market your brand well if you want to grow.
Don’t miss next week’s episode
In next week’s episode of Affiliate Drive Time, Lee-Ann will be answering another question that she was asked at PI Live. This will focus on the differences that she has noticed over the past 12 months due to the impact of COVID-19.
If you want to stay up to date with the latest Affiliate Drive Time Episodes, make sure to subscribe to our YouTube channel here. Lee-Ann will also be hosting a live webinar on 27 May on the topic of ‘How to amplify your affiliate program strategy’. Register your interest in this FREE event here.