Industry full-service marketing agency Digital Fuel has moved to expand its customer compliance dynamics, by launching a new tailored acquisition platform for the online gambling sector.
The platform was unveiled at the ICE Totally Gaming and London LAC Affiliate conferences and has been specially developed to meet the rigorous new demands of the European Community’s ‘General Data Protection Regulation’ (GDPR).
Leading the initiative, Digital Fuel Founder & CEO Toby Oddy details to SBC that his agency sees their new acquisition platform as a ‘realignment of traditional lead-generation marketing techniques’.
Oddy told Affiliate Insider: “Our new acquisition platform is all about owning the relationship with the consumer beyond the click, and this applies across betting and gaming, finance and even esports, enabling businesses to communicate with prospective customers as well as existing customers via traditional direct media channels as a complement to digital channels such as email, SMS, retargeting and SEM.
“This is a vital element to Digital Fuel’s wider growth plans and with our DGE licence to operate in New Jersey we now have a major opportunity to expand across the emerging US market over the next three years, benefiting from an unrivalled level of expertise that helps stand us out from the pack.
“We have always been a data-lead organisation and therefore it was of paramount importance to get ahead of the curve with regards to the new GDPR requirement. Being able to offer our partners fully-compliant qualified fresh acquisition data gives our business an edge that few can compete with.”
Digital Fuel has been running an affiliate programme since 2016.