Digital Fuel Marketing has been given the green light to operate in the US state of Pennsylvania after being granted a licence by the state’s legislators, which will see them offer a number of affiliate marketing solutions on a fixed-fee basis.
The industry full-service marketing agency is steadily bolstering its presence in the newly liberalised market, having previously sealed the deal to operate in New Jersey earlier this year following the completion of an Ancillary Casino Service Industry Enterprise License application.
Digital Fuel Marketing founder and CEO Toby Oddy commented on the news: “This second US licence approval, for Pennsylvania, is a huge opportunity for Digital Fuel Marketing to grow our offering to the rapidly developing US sports betting market, with the country’s appetite for sports wagering products growing more each day.
“Digital Fuel is delighted to be among the pioneers in the highly competitive wagering customer acquisition space and this second licence is our opportunity to lead the pack.”
As part of its expansion, Digital Fuel is set to offer management services to operators in Pennsylvania, including services pertaining to marketing strategy, media buying and customer lifetime management.
In the past couple of years, increased scrutiny from regulators has led a growing number of affiliate managers within