Coral has launched a new marketing campaign in an attempt to celebrate Britain’s passion for football. The new campaign will look at the importance of football to communities across the nation. The Sunday League campaign is the latest attempt by Coral to refresh its brand image.
A new direction
At the start of 2020, Coral partnered with creative agency Bartle Bogle Hegarty who are now delivering their marketing campaigns. Coral was in need of a brand refresh and BBH London has been working hard to make this happen.
The new direction for Coral comes in the form of the Sunday League campaign which follows their ‘At the Races’ campaign. This latest campaign takes the form of a TV ad which was filmed with a large cast before tighter COVID-19 restrictions came into place.
Coral wants to focus on sports narratives in order to target a wider audience and so this campaign is set to help them achieve that goal. The TV ad will debut During the upcoming Liverpool vs West Ham match.
Brand Marketing Director at Ladbrokes and Coral, Angela Porter said: “Sunday League captures the buzz and atmosphere of football fields. There are lots of ads that use football scenes and analogies, but this looks at really showcasing the passion of a real fan, whether he’s thinking about his Premier League predictions or watching his local Sunday league team. We wanted to put viewers right in that moment with our brand.”
A brand to watch
It is clear that football is a sport that is loved by many nationwide and so this move could be a good one for Coral. They are showcasing the passion and this is sure to evoke some feelings with fans who might be willing to place a bet on the team they love.
The brand refresh has performed well so far and so this is certainly a brand to watch in the UK gambling space.