Luckbox strengthens esportsbook with eight new games

Esports betting platform Luckbox has confirmed that it has strengthened its games portfolio after adding an additional eight games on its Luckbox esportsbook. Players can...

Newport County becomes the third team to join Paddy Power’s Save our Shirt campaign

Paddy Power has continued to strengthen its ‘Save our Shirt’ campaign after confirming that League Two side Newport County will be the third team...

Motherwell becomes the latest to join Paddy Power’s ‘Save our Shirt’ campaign

Scottish Premier League side Motherwell has become the latest team to join Paddy Power’s Save Our Shirt campaign after it was announced that Huddersfield...

Betfred enters Iowa market with Elite Casino Resorts

UK bookmaker Betfred has confirmed that it will be launching its operations in Iowa after penning a new agreement with Elite Casino Resorts. As part...

Guinness World Records help brands boost brand exposure

In a bid to boost both brand exposure and product superiority, a number of brands are beginning to utilise more creative marketing strategies such...

VBET’s Viktor Hoffmann on the importance of sponsorship

Following the brand's recent partnership with English Premier League side Arsenal, Viktor Hoffmann the Global Marketing Director at VBET underlined the importance of sponsorships to any...

Gambling Commission strengthens problem gambling safeguards with Samaritans

Following a new analysis of 2007 data, the Gambling Commission has united with The Samaritans to strengthen the battle against problem gambling.The small scale research programme, which shed...

Betsoft Gaming unites with OGaming for content partnership

OGaming has deepened its portfolio of online slots announcing a new partnership with casino content developer Betsoft Gaming.The partnership will see OGaming gain access to a...

STS strengthens sponsorship portfolio with Zagłębie Lubin

Following the launch of its dedicated affiliate platform, STS has signed a sponsorship agreement with Polish football club, Zagłębie Lubin. The deal sees the side...

GVC boosts marketing channels with FRESH8

GVC Holdings European sports betting property bwin has partnered with FRESH8 to bolster its advertising channels across Germany and Austria.The partnership aims to elevate bwin’s current programmatic...

Recent news

DraftKings launches mobile sportsbook in Iowa

DraftKings has expanded to yet another corner of the US, launching a new mobile sportsbook in Iowa.Customers must register in-person for the rest of...