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The latest news around the affiliate marketing industry

Raketech unites with Sper to elevate responsibility

Online affiliate and content marketing specialists, Raketech has strengthened its stance on responsibility, confirming a new partnership with the Swedish Gambling Association (Spelbranschens Riksorganisation,...

Perfecting your affiliate sales pitch at conferences

With Betting on Sports week just around the corner, you may be thinking about how you can make the most of your time at...

Rugby Football League heightens fan engagement with InCrowd partnership

Uniting with fan engagement experts InCrowd, the Rugby Football League (RFL) is utilising interactive polls to bolster the league’s fan engagementIn a move...

FunFair Tech: Utilising blockchain to bridge the gap between operators and affiliates

Having recently signed a partnership with RakeTheRake, blockchain-powered solutions provider FunFair tech marked a significant step on its roadmap, as it looks to evolve...

New web design trends to watch out for

If you want to make your site stand out you have to keep up with UX and design trends. We’ve summarised a few of...

Industry must support punters “before gambling becomes a problem”, says William Hill

The betting industry must support customers “before gambling becomes a problem”, according to Lyndsay Wright, William Hill’s Director of Strategy, Brand & IR.In an...

PlayOJO strengthens Swedish sponsorship presence

PlayOJO is looking to strengthen its marketing efforts in core markets after striking a deal to sponsor Paradise Hotel, the most popular reality TV...

FIGC expands Serie A sponsorship opportunities

Sponsorship opportunities for Italian football clubs have been expanded, with The Italian Football Federation (FIGC) approving plans to allow plans to allow sleeve advertising...

New Genting MD to nurture growth of “both casino and sports verticals”

Genting Casinos has appointed Jeremy Taylor, formerly Group Marketing Director at Betsson, as Managing Director.Taylor has been tasked with spearheading ambitious interactive casino and...
regression analysis

Understanding the importance of regression analysis

Most affiliates, spend a lot of time monitoring their site traffic. It’s a cornerstone of any successful affiliate business. One thing that you might...

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We need your help in our podcasts survey

Podcasts. How do you feel about them? Love them? Hate them? Indifferent to them? Regardless of the industry you’re in, podcasts can be a great...