Net Gaming strengthens UK presence with maxfreebets takeover

For an initial figure of €1.6m (£1.4m), UK affiliate Maxfreebets.co.uk has been acquired by Stockholm-listed B2B software studio Net Gaming.  The deal is due to be...

UKGC reminds licensees of affiliate age-verification measures

The UK Gambling Commission (UKGC) has reminded all its licensees of the issues surrounding the age verification of its customers accessing free-to-play titles, highlighting...

Shona O’Donnell joins Better Collective as events lead

Industry affiliate Better Collective AB has strengthened its senior management team through the appointment of Shona O’Donnell, who will be tasked with overseeing the...

Gaming Realms attributes 2018 profits to affiliate marketing

Gaming developer Gaming Realms has attributed a portion of its 2018 success to the sale of various affiliate marketing and B2C real-money gaming assets. Gaming...

Better Collective brokers strategic partnership with NJ Advance Media

Affiliate giant Better Collective has inked a new strategic partnership with NJ Advance Media which will see the marketing agency work towards delivering both...

PartnerMatrix chooses AffiliateINSIDER to lead affiliate marketing strategies

PartnerMatrix, EveryMatrix’s affiliate platform, has joined forces with established affiliate marketing agency AffiliateINSIDER to help operators maximise their business potential and discover more opportunities...

Kindred Group launches US-focused affiliate programs with Income Access

Kindred Group, the online gaming operator has officially launched a new US-focused affiliate program with Income Access. The program will support player acquisition for Kindred's...

Income Access wins award for best Affiliate Software Supplier

Paysafe Group's marketing technology and services provider, Income Access have won the award within the 'Affiliate Software Supplier' category at the prestigious eGaming Review...

Marathonbet becomes latest to choose AffiliateINSIDER to lead affiliate marketing strategies

Marathobet is the latest high-profile gaming client which has chosen AffiliateINSIDER to lead its global affiliate marketing strategy and daily program management. The fast-growing affiliate...

UKGC Enforcement Report highlights affiliate promotion concerns

Having launched its second annual ‘Enforcement Report’, the UK Gambling Commission (UKGC) has developed an overview encompassing the UK betting sector, addressing the efforts...

Recent news

STS unveils new dedicated affiliate platform

Poland’s largest bookmaker, STS has unveiled a new platform dedicated to affiliates.  The portal, which is available through the operator’s affiliate site and acts as...