Authenticity in brand and program performance
Authenticity is a key attribute that all modern brands must have if they wish to succeed. Businesses must appear authentic in the eyes of consumers if they want to generate
Authenticity is a key attribute that all modern brands must have if they wish to succeed. Businesses must appear authentic in the eyes of consumers if they want to generate
The world is witnessing a significant shift in consumer behaviour and at the forefront of this change is Generation Z, or Gen Z. Born between the mid-1990s and the early
Thanks for listening in to the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Digital Footprints Managing Director, Sharon McFarlane, to discuss the crossover between the influencer and affiliate
Have you ever considered writing a brand bible as a guide for your affiliates? Whether for yourself or for a wider team, it’s a good idea to go through the
Affiliate network CJ.com has reported a potential impact on affiliate tracking when sites switch to GA4 Analytics in a recent car study published this week. Reports that affiliate sales were
We’re back with the second half of our conversation with Todd Crawford. The impact.com Co-Founder and Vice President of Strategic Initiatives, is continuing his discussion with Lee-Ann about the future
Humans are emotional creatures by nature. This is evident in the relationships we form with one other, how we react to art and music, and even our politics and social
Adapting is the best way to survive. This is true of most facets of life, and especially true for an affiliate manager, but it might be frightening for a content
Welcome back to the Affiliate Marketing Podcast! We are kicking off season 13 with a two-parter, as we welcome Todd Crawford to the show. Todd is Co-Founder and Vice President
Affiverse founder and CEO, Lee-Ann Johnstone has been nominated for an iGaming IDOL Affiliate award. Lee-Ann’s hard work creating and developing Affiverse service propositions as an Agency, Event and Training
Summer is an important time of year for all businesses. It’s a season where consumer spending increases, and there are plenty of new marketing opportunities as the warm weather improves
Have you considered embarking on a rebranding campaign? Whether your company is big or small, it’s always an option and can be a great way to generate renewed interest in
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