“Content, branding, link building and user experience” are key for affiliates after Google E-A-T...
Google updated its search quality evaluator guidelines back in August, placing a greater focus on the ‘E-A-T’ principles of expertise, authority and trust.
The...
16 leading social media influencers agree to greater ad transparency
Sixteen high-profile influencers, including Michelle Keegan, Rita Ora and Zoella, have agreed to more clearly label their social media posts, after the Competition &...
Social marketing firm CheckdMedia launches new B2B site
Manchester-based social marketing company CheckdMedia has launched a new B2B website.
With mobile traffic a key driver in today’s market, the firm stressed the importance...
Ian Sims: US is still “significant market for affiliates”, despite DOJ’s new Wire Act...
Rightlander founder Ian Sims insists there will still be a “significant market for affiliates to tap into” in the US, despite the Department of...
Influencer marketing: what to expect for affiliates in 2019
Affiliate marketing is somewhat of a fluid industry. Nothing ever stays the same, and there are constant developments in digital that can complement your...
All-in Diversity Project agrees “important partnership” with AffiliateINSIDER
AffiliateINSIDER is the latest firm to agree a strategic partnership with the All-In Diversity Project (AIDP).
Moving into its third year, the current AIDP initiative...
Too many ads is “key spoiler” for live streaming experience, study finds
Too many adverts has been described as a “key spoiler” for live streaming experiences in a report published by online video platform Brightcove.
The 2018...
In-play betting shouldn’t be marketed around its “impulsivity”, study finds
New research into live betting has suggested that punters need to be shielded from making impulsive bets by marketing campaigns during live sporting events....
Influencer market under scrutiny as ASA clamps down on gender-stereotypes
The Advertising Standards Agency (ASA) has issued an industry-wide crackdown on gender-stereotypical and hyper-sexualised adverts, amid fears that influencer marketing is contributing to rising...
Toals agrees deal to become official bookmaker of Irish FA
Toals Bookmakers has announced a new partnership to become the official bookmaker of the Irish FA, the Northern Ireland senior international football teams, the...
Recent news
Norwegian gambling authority moves to clamp down on operators
Lotteri-og Stiftelsestilsynet (Lotteritilsynet) has reiterated its hostility towards remote gambling operators, with the Norwegian gambling authority arguing that these sites illegally target national consumers.
The...
