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Features

Special features highlighting issues and opinions from brands, product suppliers, and Affiliates operating in the iGaming and Affiliate Marketing industry.

Instagram News: Shoppable, what does it really mean for affiliates?

Influencer marketing has become one of the most talked about digital mediums in the course of the past year. It’s by far becoming one...

Rethinking loyalty in the affiliate business model

While the focus for all affiliates is almost always expended on how to acquire new customers, with those who place more focus upon customer...

Affiliate Drive Time- Week 16: Why affiliate management is a skill

In Week 16 of #AffiliateDriveTime, AffiliateINSIDER CEO Lee-Ann Johnstone discusses why Affiliate Management is considered to be such a specialist skill.

Vie.gg Snack Week 2: Understanding the player and game dynamics

For the second entry of our Vie.gg snack series, the company has given us the run down on player and game dynamics in the eSports world...

Vie.gg Snack Week 1: Understanding eSports and it’s meteoric rise

For the first entry of our Vie.gg snack series, the company has given us the run down on the key components of the eSports...

Affiliate Drive Time – Week 15: Commercial Negotiations part 3

In Week 15 of #AffiliateDriveTime, AffiliateINSIDER CEO Lee-Ann Johnstone discusses the importance of testing the traffic from new affiliates before giving them an upfront payment

Affiliate Drive Time – Week 14: commercial negotiations part 2

Affiliate Drive Time returns for week 14, with AffiliateINSIDER CEO Lee-Ann Johnstone addresses how the commercial negotiation process works, while also giving you some...

BOSA Panel Discussion Recap – Reaching a US audience

I moderated a very interesting panel discussion at the #BOSAmerica conference last week. The panel consisted of a stellar line up of industry professionals, all...

Affiliate Drive Time – Week 13: Commercial negotiations

Affiliate Drive Time returns for week 13, with AffiliateINSIDER CEO Lee-Ann Johnstone stresses the importance of commercial negotiations.Join us next week for the fourteenth instalment of Affiliate...

Affiliate Spotlight: Antti Alatalo, Cashcow

Affiliate Spotlight shines a light on the key figures and latest affiliate sites from around the world.This week we chat to Cashcow co-founder Antti Alatalo,...

Recent news

How can storytelling benefit affiliate marketers?

While you might not consider yourself a storyteller as an affiliate marketer, there are actually many aspects of storytelling that can benefit you. By...