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Features

Special features highlighting issues and people in the gambling affiliation world

Interview: Heaven Media’s Mark Reed on eSports betting

At the recent Digital Marketing Forum in London, Heaven Media's Mark Reed spoke to us about eSports betting.In this interview, he discussed why affiliates...

Artificial intelligence in affiliate marketing: how can it be useful?

Running a successful affiliate website takes time. Various things need to be considered, including how you attract your audience. It's also important to think...
in-app-crm

Getting around rising in-app CRM costs

Mobile app usage continues to grow, which has led to more marketers seeking to take advantage of this traffic. The cost of this has,...
argentina igaming opportunities

Argentina: an opportunity for iGaming affiliates?

Argentina's iGaming market has attracted more attention recently, as a result of regulatory changes. When Decree 181 was introduced in Buenos Aires this year, it...
matalan affiliate links

Matalan’s affiliate link dispute: are stricter regulations coming to iGaming?

Recently, a blogger named The Londoner grabbed attention when she included an affiliate link to Matalan in her blog post. The use of these...
bettingtips4you AI

Affiliate spotlight: BettingTips4You

We recently caught up with Marco from bettingtips4you.com. This sports betting affiliate site has been providing betting tips for several years, focusing mainly on...
Sarah McChesney-Gordon Fresh8

Fresh8’s Sarah McChesney-Gordon: the future of affiliates and iGaming

At this year's Digital Marketing Forum, we spoke to Fresh8 Gaming's Client Services Director Sarah McChesney-Gordon. The event was held by SBC, in partnership...

Affiliate Drive Time: Week 42 – what to do when applications decline

In this week’s episode of #AffiliateDriveTime, Lee-Ann Johnstone talks about how to tackle a stagnating affiliate program. During the video, Lee-Ann identifies cost-effective channels that...
better collective podcast

The Three Questions Podcast: Better Collective

In the third and final Three Questions Podcast for Responsible Gambling Week, Lee-Ann Johnstone meets Jesper Søgaard. Jesper is the CEO and co-founder of Better...

Spotlight Interview: Mobilt.io’s player retention campaign

Mobilt offers develops a range of games and services to improve player retention in the iGaming industry. Based in Malta, the technology and services...

Recent news

Marathonbet becomes Manchester City’s training kit partner

Marathonbet has agreed a historic deal with current Premier League champions Manchester City, becoming the club's first-ever training kit partner.The deal will build on...