Interview: Heaven Media’s Mark Reed on eSports betting
At the recent Digital Marketing Forum in London, Heaven Media's Mark Reed spoke to us about eSports betting.In this interview, he discussed why affiliates...
Artificial intelligence in affiliate marketing: how can it be useful?
Running a successful affiliate website takes time. Various things need to be considered, including how you attract your audience. It's also important to think...
Getting around rising in-app CRM costs
Mobile app usage continues to grow, which has led to more marketers seeking to take advantage of this traffic. The cost of this has,...
Argentina: an opportunity for iGaming affiliates?
Argentina's iGaming market has attracted more attention recently, as a result of regulatory changes. When Decree 181 was introduced in Buenos Aires this year, it...
Matalan’s affiliate link dispute: are stricter regulations coming to iGaming?
Recently, a blogger named The Londoner grabbed attention when she included an affiliate link to Matalan in her blog post. The use of these...
Affiliate spotlight: BettingTips4You
We recently caught up with Marco from bettingtips4you.com. This sports betting affiliate site has been providing betting tips for several years, focusing mainly on...
Fresh8’s Sarah McChesney-Gordon: the future of affiliates and iGaming
At this year's Digital Marketing Forum, we spoke to Fresh8 Gaming's Client Services Director Sarah McChesney-Gordon. The event was held by SBC, in partnership...
Affiliate Drive Time: Week 42 – what to do when applications decline
In this week’s episode of #AffiliateDriveTime, Lee-Ann Johnstone talks about how to tackle a stagnating affiliate program. During the video, Lee-Ann identifies cost-effective channels that...
The Three Questions Podcast: Better Collective
In the third and final Three Questions Podcast for Responsible Gambling Week, Lee-Ann Johnstone meets Jesper Søgaard. Jesper is the CEO and co-founder of Better...
Spotlight Interview: Mobilt.io’s player retention campaign
Mobilt offers develops a range of games and services to improve player retention in the iGaming industry. Based in Malta, the technology and services...
Recent news
Marathonbet becomes Manchester City’s training kit partner
Marathonbet has agreed a historic deal with current Premier League champions Manchester City, becoming the club's first-ever training kit partner.The deal will build on...
